BRAND DESIGN SERVICES
Branding + Strategy
The online shopping space is crowded—and if your brand doesn't speak to your target customers, they'll go elsewhere. Even when you're just starting out, having a polished, unique, and high-end brand experience at every touchpoint can increase sales and conversions and build brand loyalty. And that brand loyalty? It can effectively increase your revenue year after year.
Take your brand to the next level and stand out in a crowded market.
Investment
Timeline
$5,000
4 WEEKS
Our Branding + Strategy package is designed for businesses that are ready to take their business to the next level and elevate their look across the board. If you've been at your business for a few years, but are ready to grow and have a brand that truly reflects the quality of your products and helps you stand out from the crowd, this is for you.
Branding + Strategy might be for you if:
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You're ready for a full refresh of your current brand
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You've outgrown your DIY brand and need a professionally designed branding suite
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You want to invest in your website and packaging, but need a brand that connects with your audience first
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You're launching a new brand that needs to stand out to be successful
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You're unsure how to connect with your target customers through your branding
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Your social media, packaging, website, and more often feel inconsistent
Branding + Strategy includes:
A brand strategy guide + session
We'll kick off the process with a strategy session and then will create a full guide with who your audience is, a competitive analysis, your values and brand archetype, and how to stand out in your industry. We'll also create a moodboard and provide photography direction for the brand.
A custom color palette + logos
We'll create 4-5 primary and secondary logos for your brand that can be used everywhere from your website to your packaging. We'll create a custom color palette with on-trend, yet timeless colors that will look great both digitally and in print. We provide you with full specs on each shade, using Pantone + RGB + CMYK color swatches.
Typography + brand assets
We'll expertly choose your typography and we'll create a system for you with details on where to use each one. We'll also create custom designed icons and patterns to work with your brand.
Brand guide + tutorial video
Your custom brand guide and tutorial video will ensure you can keep your branding cohesive going forward.
ADD-ON SERVICES
Sourcing On-Brand Stock Images
$300 PER 10 (DOES NOT INCLUDE IMAGE LICENSES)
E-Commerce Photo Shoot Creative Direction
$500 PER SHOOT (FOR 1-3 PRODUCTS)
THE BRANDING PROCESS
STEP 01
Onboarding + Strategy
Once you've reserved your spot, we'll start with a brand questionnaire and a strategy session. we’ll schedule a 45-60 minute brand strategy call. In this questionnaire and strategy session, we’ll be thinking about your business goals, your audience, how you want to make them feel, and what sets your business apart from the rest.
STEP 02
Setting the Visual Direction
Following our strategy session, I’ll create a brand strategy guide with a visual moodboard and color palette to kick off the design process. This step helps us make sure we’re on the same page before I start designing. I'll also present a competitive analysis of your industry to help us think through how best to position your brand.
STEP 03
Initial Design Concepts
Following strategy, I’ll begin designing options for your logo and choosing options for your typography. I'll present you with a few options for your brand with mockups to help you visualize how they would come to life. From here, we’ll narrow it down to one concept that feels right and would connect the most with your audience.
STEP 04
Final Design Concepts
At this stage, with your feedback I’ll present refined versions of the concept that we chose and dive deeper to explore additional assets like patterns and icons. This is where we’ll really try to envision how each concept would work in real life. From here, we’ll finalize the brand.
STEP 05
Creation of Brand Assets
With your final approval, I'll create all of the print and digital assets you'll need for your brand, including logos, color palette, fonts, icons, and patterns. You'll receive a Google Drive folder with each file. File formats will include AI, EPS, JPG, PDF, PNG, and SVG, which should cover all of your needs.
STEP 06
Training + Brand Guide
Once your brand is created, I want to make sure you feel confident keeping it cohesive. I'll create a training video and brand guide that outlines where and how to use each logo, font, color, pattern, and icons with examples of the brand in action. This can also be handed off to other team members as you grow.