This classic children's brand was ready to have a Shopify site that reflected their iconic style.
Branding by Anna McKendrick
Photography by Lee Clower
Nearly tripled their sales in the first month after launching their new site
Conversion rate increased by 10% and AOV increased by $30+
WHAT WE DID
We collaborated with brand designer Anna McKendrick to bring this Shopify site to life. Previously, Classic Prep had been doing all of their own web design with older Shopify templates. They were ready to have a site that reflected their classic, iconic style. We let their lifestyle photography shine with large imagery and ensured their new branding was implemented in every aspect of the site. We added custom mega-menus and made it easy for customers to find what they were looking for with shop by age sections and a dedicated print shop page. We also added custom "Shop by Look" pages where they could put together outfits and customers could easily find each piece to add to cart.