CASE STUDY
Grace Eleyae
This trailblazing haircare brand was ready to step into new markets with a high-end presence.
SERVICES
Creative Strategy
Brand Refresh
Custom Packaging
Shopify Redesign
Trade Show Booth Design
Collateral Design
OF NOTE
Launched products in Sephora, Nordstrom, Ulta Beauty, and JCPenney
Featured on Oprah's Favorite Things twice (!)
WHAT WE DID
Custom Packaging
We've worked with Grace Eleyae for 2+ years to overhaul packaging for their entire catalog. We started with their silk line and helped them create custom, luxe boxes that connected with customers shopping at a higher price point. These products were then launched in Sephora + Nordstrom, and have grown to additional retailers as well. Following the silk line, we designed custom bottles + jars for their consumable line, EVA bags for their hair accessories, boxes for combs and brushes, belly bands for towels, and e-commerce shipping materials.
WHAT WE DID
Shopify Redesign
In line with their goal of presenting Grace Eleyae as a high-end, modern brand, we redesigned their Shopify homepage to reflect their updated identity. We included a variety of sections to increase sales and build brand trust, from press features and what sets the brand apart to custom product category modules. On the product detail page, we made it easy to see the various colorways of each product, highlighted reviews, and added a "Save with Sets" section to increase average order value.
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