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One of my main goals with every single client I work with is to take their brand from looking DIY or "Etsy handmade" to high-end, luxe, and professional. My clients have incredibly beautiful, effective products and high-ticket services—and I want their brand to reflect that. So how do you position your brand as high-end? Here are a few of my top tips:
Less is more: Keep your branding (and your copy) streamlined and simple. Choose clean lines over clutter, with lots of intentional whitespace. Choose muted color palettes and black and white over too many bright colors. Choose one showcase font (I love a high-end, modern serif) with just one or two other clean fonts—keep it a simple mix of modern and classic. Check out a few of my favorite luxe fonts here.
Invest in photography: When you're ready, I highly recommend investing in quality photography for your brand. For me, this meant a branding shoot with a great local photographer for headshots (Pakalana Photography), along with high-quality, on-brand stock photos and mockups to showcase my work. I especially love Moyo Studio if you're looking for beautiful stock photos.
Consistency is key: Once you've established a simple, streamlined brand, keep it consistent—only use the fonts in your typography system, only use the colors in your color palette, and make sure every photo you share fits into your specific aesthetic. This makes your business look like a professional, thoughtful brand.
If you're struggling to create a professional-looking website and to position your brand as high-end, I hope these tips are helpful. Above all—to make it luxe, keep it simple. And if you're still struggling, it might be time to invest in a designer who can transform your business from the inside out—not only making your brand look high-end, but also giving you the confidence to charge the higher prices you deserve for your products and services.