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One of the reasons why I love to do branding work (besides getting to work with the most amazing clients, of course) is researching all the fonts. It is, quite literally, one of my favorite things to do. I will happily spend hours testing out hundreds of typefaces until I find one that's perfect for the project. I wanted to share a few of my favorites—that work well for luxe, high-end branding—in case you're on the hunt for the perfect font for your brand or next project as well:
I love this one. And it's by a fellow Utah designer! It looks so classic and chic for logos and headlines.
I use this one in my own branding! It feels so stylish, high-end, and special. I love it in both uppercase and lowercase.
Another favorite by New Tropical (he has so many good ones). I love mixing in one or two of the alternative letters for logos.
This one is popular right now, but I just love it so much. It looks great with some letterspacing and is perfect paired with a chic serif. Available on Adobe Fonts.
For a brand's overall font system, I often like to pair a sans serif, a serif, and a great flared serif like this one. Available on Google Fonts.
It really doesn't get chicer than this. The prettiest, most stylish font.
Another beautiful, classic serif. Just can't get enough lately!
A refined serif that I love for body text. Available on Adobe Fonts.
Another one that I love for body text. Available on Google Fonts.
A beautiful art deco one that's great for logos and packaging. Available on Adobe Fonts.
Type will forever have my heart. I hope this list is helpful for you on your own projects! Questions about how and where to use different types of fonts with your own branding? Drop them below and we'll share a few font system tips in an upcoming post.